![]() ![]() ![]() The "milk Silk Road" reveals some milestones in Yili's globalization process, including Yili Modern Intelligent Health Valley, designed to be the world's "Dairy Silicon Valley" Yili Innovation Center Europe Yili high-quality pastures in New Zealand the Jersey dairy cow brought back from Jersey in the British Channel Islands and ice cream production facilities in Southeast Asia. Through the global industrial layout, Yili conveys multiple dimensions of quality, such as milk sources, R&D, production, resource complement, cooperation and win-win to consumers. Last year, Yili upgraded its "Visiting Yili" campaign, held for nine consecutive years, to the "Yili Quality Experience Month," showing consumers how to feed dairy cows nutritiously, how to milk cows and the process of filling milk at production lines.ĭuring this year's event, Yili will broaden its perspective of the world to trace quality products. To salute the spirit of Silk Road, this year's campaign features a special "milk Silk Road", tracing sources of Yili quality products. "Yili Quality Experience Month" campaign was formally being launched on June 1, the same day as World Milk Day and International Children's Day. Last year, China's imports and exports to participating countries rose 19.4 percent year-on-year to 13.84 trillion yuan ($1.95 trillion).Ĭhina's leading dairy supplier Yili Group has strengthened its global layout widened its global vision and built a network comprising a global resource system, a global innovation system and a global market system in regions where the dairy industry is well developed, such as Asia, Europe, the Americas and Oceania.Īs a participant, practitioner and beneficiary of the Belt and Road Initiative, Yili continues to promote global cooperation and enrich the supply system of milk sources. Statistics from the Ministry of Commerce show between 20, China's trade with countries along the Belt and Road doubled to $2.07 trillion from $1.04 trillion, with an average annual growth rate of 8 percent. This year marks the 10th anniversary of the Belt and Road Initiative, which was proposed by China in 2013 to build trade and infrastructure networks linking Asia with Europe and Africa. ![]()
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